Wednesday, December 8, 2010

Animal Crackers! Re- Design















Animal Crackers!

I remember eating animal crackers when I was younger and loving them more than anything. I think to children decades ago and presently, this "cracker" is an enormous part of everyday life and could use some re-invention. So I tried to make the design my own, and like what I came up with.

One of the most interesting things I am glad I worked through was the illustrations of the animals. Though it was a challenge I think this is the most polished Illustrations I've done in my short career as a computer artist. I wanted to appeal to children, and use simple colors. I chose the main pallet to be a take on primary colors, with a more modern greenish tint yellow, and darker blue. The circus tent was fun to design, and I think it added a lot of movement to the overall Illustration.

I chose to change the font of the brand, and I feel like it brought Barnum's Animals Crackers into modern times. The circus font, although a trademark, was out dated for me.

For the construction of my package I even added the string to carry the box, which I feel put authenticity into the package. I am happy with this design, and it was fun to do.







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