Wednesday, September 15, 2010

Illustrations, Logos, and Working with Clients








This summer break I experienced what it would feel like without anymore college. I was finally fending for myself in the real world. My one "day" job cut my hours, so I turned to my knowledge of Graphic Design and art to earn me money to pay my bills.

I started posting banners and flyers all over my facebook declaring my mission : Designer looking for paying jobs. At first nothing happened, and I started to question my career path, but slowly things began to happen. A network I was not aware I had came through, and I started getting clients. I worked all summer, making enough to get me through month to month. At first it was hard to decide how much money charge clients, but once I realized the business situation was good for both parties I asked for what I thought was fair. After all, these clients were making out big time by going through a freelancer, and I was getting opportunities that would normally be given to more experienced designers, especially ones with their degrees.

The biggest challenge I had while balancing the business with the design, was how do I communicate with these clients? The majority of these jobs were done through email, so I had a hard time voicing my concerns, and understanding what my customer wanted from me. There was a lot of back and forth, which I figured was pretty routine, but also on some level- awkwardness.

I earned more money doing design and logo work this summer then I did at my "real job" and therefore I feel so much better about the career path I chose to follow.

I have discovered recently that my illustration style is very cartoonish. I have only been working with Illustrator for a few years now, so I have developed an illustrative style that could possibly be confused with inexperience, maybe? I love color, but at times I feel as if my logos are lacking a professional look because of their simplicity. I am leaning to perhaps try and work on my approach to illustrations when I am designing logos for clients so my personal style is more clean and mature. But I suppose with time comes comfort, and perhaps my style will connect me with clients I'll love working with.


Thursday, August 26, 2010

Discovering Book Design


When researching modern book designs I believe I found out what type of Graphic Design appeals to me. My eye immediately went to the book designs full of color, shape and boldness. I have a strong background in studio art, drawing, painting, illustrating (probably from my lack of ability to draw realistically) therefore my graphic design has always mimicked a fine art approach. I came across this illustrator online, named Helena Lunding.

Her Designs are so simple, but complex in how they interact with the images she illustrates.
The color scheme is bold and eye catching, and I love the font she uses in this design.....



On her website this is what it says about this green book titled "Frontallobs demens":

This is the finalized version of the Book Cover “Frontallobsdemens”. Brainwaves and thoughts slippering out. Painted background gives the rough feeling contrasting to the illustration.

I love this one, the background is a painted design with really good shades of the lime green and again, her illustration is really modern and playful. I love the contrast between the white and the green and how the elements are working together. I think this is similar to how I make art and design. I love contrast, color, simplicity and fun design work.

Helena Lundings Design Work was viewed at:
http://www.helenalunding.com/tag/book-design