Research: Package Design

The world of package design was just introduced to me "officially" and I will never feel the same about going to the grocery store again. Recently I was grocery shopping with my boyfriend, and I found myself being pulled down the isles even quicker than normal because he did not want to hear me rant about what I thought about all the packages.

I noticed that a lot of the inspirational designs I have found have a lot of interesting bold color and movement. I like simplicity, because if someone is at the grocery store trying to pick out the right box of cherrios-- chances are they don't have the time to figure out a complicated design. These elements are eye catching and not static. Here are some of the interesting designs I found online:

I will always be a sucker for illustrations. I loved cartoons when I was younger, and without the talent of drawing realistically, animations and illustrations of strange animals and people will forever have a space in my heart. I would buy these chips, no question. Solely on the basis of the funny illustration on the front. It's different, and it's fun-- which eating chips SHOULD be. I had to post this design, to share the excitement I had from it.

This milk carton design makes me envious. I absolutely love it. It is not weird at all to me that the milk splashes are colors, as if milk has turned to blood or colored juice. Which is the only weird thing I can see about the concept. I like the straight forward color pallet, and the simple design. I think this is a good example for a more high class design. Especially for milk, which seems like a hard task, how do you make milk LOOK more expensive than it is?

This is an idea I found when I researched animal crackers. I really like this concept, except that I know it may not be appropriate for children. Sure, parents would laugh at the box with bites taken out of the crackers, but wasn't there a traumatizing commercial for teddy grams, where they were shown fleeing for their lives when kids were eating them? It scared me when I was little.

This is cute, after all bread in general is not very exciting, but put a blue monster on the package that looks as if it is consuming the whole loaf in one bite, and the bread suddenly is given a little bit of life. And plus, if a parent has a picky eater for a child, and they won't eat their complex carbs--- I'm sure the kid would be pumped to eat from the loaf of bread with the fun blue monster on it.